In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth.

Timestamps:

• [00:02:22] Meet Rachael

• [00:04:48] Conversation is the missing link in business today

• [00:08:02] Setting your intentions for connecting with people

• [00:10:33] The value of good conversations

• [00:12:49] The importance of having a point of view

• [00:16:34] Choosing the right people to connect with

• [00:19:35] How to reach out to people you want to connect with

• [00:22:04] Nurturing the relationships that you've built

• [00:26:31] Building connections is a long-term strategy

• [00:28:22] Diving deeper and listening to your intuition

• [00:30:20] Connect with Rachael

Key Topics:

• Actively schedule time for marketing activities and make genuine connections

• Treat online interactions the same as offline relationships, be thoughtful and genuine

• Be a gardener and farmer, scatter seeds in conversations and connections

• Focus on quality connections and conversations, not just numbers and metrics

• Develop a unique point of view to stand out and attract attention in marketing

• Identify people who share your philosophy, approach, or values for collaborations

• Bring back the art of conversation and connection in the online business space

• Clarify your intention and goals in conversations for effective and meaningful connections

Resources:

• Rachael’s Website

• Rachael’s LinkedIn