The Big Biscuit sold 1,388,759 biscuits last year, and VP of Finance Alex Clark can tell you the exact figure. Recorded live at the NRA Show 2026, this episode of Behind the Numbers gets into how The Big Biscuit runs finance on real data: capturing every sales channel, cutting manual accounts payable work, scaling from a handful of locations to two dozen, and pricing a premium menu item without pricing out the guest.

Alex explains why "good enough" data compounds into bad decisions, how her team models pricing and food cost through a menu item analysis, and how prebuilt labor matrices and inventory hand new franchisees a ready-made playbook. She closes with a hot take on AI in hospitality and the case for protecting human connection.

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