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Over the past decade, nothing has been bigger than the use of granular data. That said, the problem with data is that it needs to be reliable and verifiable. The latter may be resolved by the arrival of blockchain technology. Ron Hadler, Senior Director of Marketing Technology, and Tyler Trent, Senior SEO Specialist at Red Door Interactive join The Marketing Remix to explain what blockchain is, how it works, and how it can impact marketers and their marketing efforts in the near future.
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Over the past decade, nothing has been bigger than the use of granular data. That said, the problem with data is that it needs to be reliable and verifiable. The latter may be resolved by the arrival of blockchain technology. Ron Hadler, Senior Director of Marketing Technology, and Tyler Trent, Senior SEO Specialist at Red Door Interactive join The Marketing Remix to explain what blockchain is, how it works, and how it can impact marketers and their marketing efforts in the near future.