Welcome to The Marketing Monologues, the end-of-year special brought to you by Becoming THE Expert and sponsored by The Content Marketing Bootcamp—your go-to training event for thought leadership and content marketing success, coming in 2025.

In this festive yet reflective episode, host John Hayes takes you on a journey through:

• A personal and unexpected Christmas tale featuring the British Heart Foundation.
• Best practices for posting on LinkedIn, inspired by top influencers like Steven Bartlett and Gary Vaynerchuk.
• The importance of phone-based engagement for marketers and salespeople.
• A heartfelt message on maintaining mental health and human connections during challenging times.

Key Takeaways:

Personal Story: How a Charity "Ruined" Christmas (But Not Really)

• John shares a humorous and touching story about a mix-up with the British Heart Foundation that led to an early Christmas surprise.
• Learn how even small errors in customer engagement can turn into opportunities for connection and support.

Marketing Insight: Posting on LinkedIn

• LinkedIn recommends posting once a week, but high-profile influencers post several times daily.
• Find out how to create and repurpose content to build your authority without overwhelming your audience.

Sales Tip: The Power of Human Engagement

• A phone call can make a significant impact after a digital interaction.
• Discover how to nurture relationships and turn simple outreach into meaningful business opportunities.

Mental Health in Business:

• John opens up about the challenges entrepreneurs face, especially when working alone.
• A reminder that reaching out for support from friends and connections can help overcome moments of doubt or anxiety.

Upcoming Events: The Content Marketing Bootcamp 2025

Kickstart the New Year with energy and clarity by joining The Content Marketing Bootcamp!

• Gibraltar: January 30th
• Grimsby: February 5th

Additional dates and locations to follow. Private sessions available on request.)

Final Thought:

Remember, the best investment you can make is in the people around you. Stay connected, stay inspired, and take care of yourself and others during the festive season and beyond.

Connect with John Hayes:

• LinkedIn: John Hayes
• BlueSky: @John-W-Hayes
• Substack: Becoming THE Expert

If you enjoyed this episode, please subscribe, share with your network, and join us in 2025 for more marketing insights and inspiration.

Links Mentioned:

• Donate to John’s British Heart Foundation fundraising campaign: JustGiving Page
• Register for The Content Marketing Bootcamp: Eventbrite Link

Hashtags:

#ContentMarketing #LinkedInTips #MentalHealth #ItsGoodToTalk #TheMarketingMonologues

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