New CEOs join organizations and bring new expertise, ideas, and they also bring preferred vendors.  

What happens when one of the best accounts in your territory gets the order from the new boss to dump your products and services?

In this sales training episode of the Deal Breakdown podcast, listen in as Matt Wells explains how he approached this dead-end scenario, and followed his sales process to win back the account and win over the CEO.

More from Modern Sales Training:

• Modern Sales Training website: "Sales Training with Proven Results"
• Modern Sales Training academy: "Courses that develop top performing sales teams"
• Find a sales training course: Find the best sales training courses that will help you improve your sales skills in all parts of the sales cycle
• The Deal Breakdown podcast full episode list
• In Between Sales Calls podcast full episode list