EdTech Connect

How the CMS is Shaping Higher Ed Digital Experiences with Kat Liendgens

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In this episode, Jeff Dillon dives into a compelling conversation with Kat Liendgens, CEO of Hannon Hill, exploring the transformative journey of content management systems (CMS) in higher education.

Kat reveals her path into the tech industry, sharing both the obstacles she encountered and the opportunities that arose. Together, they examine the evolving landscape of user expectations and emerging technology trends.

The discussion highlights the critical role of personalization in connecting with prospective students and the impact of artificial intelligence on streamlining content management processes.

Kat underscores the importance of a strategic approach to AI adoption, providing actionable insights for marketers and web directors seeking to navigate the complexities of the CMS environment.

Don’t miss this enlightening exchange that offers a deeper understanding of the future of content management in the educational sector.

 
Takeaways
  • Kat's journey into technology was driven by overcoming intimidation.
  • The CMS landscape has evolved significantly over the years.
  • Flexibility and governance are key challenges for modern CMS.
  • Personalization is crucial for engaging prospective students.
  • AI can enhance content management but requires careful implementation.
  • Higher education institutions are often slow to adopt new technologies.
  • Effective CMS should educate content contributors for better outcomes.
  • Start small with personalization to test its effectiveness.
  • Understanding user needs is essential for successful CMS implementation.
  • Focus on solving problems rather than just features when selecting a CMS.

    • Chapters

    00:00 Introduction to Content Management Revolution
    06:08 Evolution of CMS and User Expectations
    11:17 The Importance of Personalization in Higher Education
    18:42 Challenges and Opportunities in AI Adoption
    24:48 Final Tips for Marketers and Web Directors
     
    Links
    On EdTech Connect
    Hannon Hill website
    Kat Liendgens on LinkedIn
    ...more
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    EdTech ConnectBy Jeff Dillon