Is YouTube really a search engine? And if we’re looking to grow on YouTube, should search traffic be our primary goal? Today I’m going to share a story that highlights how powerful other YouTube traffic sources can be and break down what I call the “Coattail Strategy.”

Welcome to another episode of YouTube Tuesdays! I’m glad you’re her. One of the most popular ways companies approach YouTube is as search engine. They take their SEO principles of Google and just transfer it to YouTube. And while that’s not necessarily wrong, search is just one - often small - piece of the viewership pie.

YouTube has multiple discovery possibilities. Browse features, suggested videos, cards, end screens, etc. Search is finite. Getting YouTube to push out your content is much, much bigger and more powerful. But it takes a little more work to pull it off.

Let me share a quick example of this and break down what I call The Coattail Strategy.