We interview Giacomo Zacchia from Night Media (the world's most exciting modern talent management company), 🍔 the story of Mr. Beast Burger, 🖼 ZHC's NFT drop, 🍬 the Rare Candy 'nerdcore' collectibles marketplace, 📺 the value proposition and storylines of the UFC, 🥊 how fighters like Conor McGregor, Jake Paul, and Francis Ngannou think about marketing themselves, 🏎 the dramatic rise of Formula One in the US, 🔥 the role of content and culture in growing sports, 💸 the pros and cons of being a modern creator and much more...👀