Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

How The Dogist Built a Business Instagramming Dogs

With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.

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How The Dogist Built a Business Instagramming Dogs

How The Dogist Built a Business Instagramming Dogs