Have you ever bought a new product simply because you loved another product from the same brand? Or maybe you’ve trusted a company’s new offering without much research because their other products never disappointed you? If so, you’ve experienced the halo effect in action!

The halo effect is a powerful psychological phenomenon that smart businesses leverage every day. It’s like a secret superpower that helps established brands launch new products with less risk and higher chances of success.

Full Article: https://ecommercepsychology.com/how-the-halo-effect-influences-product-line-extensions/

Growth Suite: https://apps.shopify.com/growth-suite

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