Your customers are the cornerstone of your business growth, which is why you must prioritize your relationship with them. To drive sales and generate more revenue, you must continuously find ways to foster a great customer service experience. In other words, you don't just reach out to your customers only when you want them to purchase your product. Instead, you should strive to build a long-lasting connection that promotes loyalty and prevents customer churn. In today's podcast, Colin Shaw from Beyond Philosophy and Stephen Halasnik from Financing Solutions discuss how hidden customer experience drives growth.