If you were a software company employee or venture capitalist in Silicon Valley before 1993, chances are you were talking about “Information Systems Software” and not “Enterprise Software.” How and why did the industry change its name?

Unfortunately, Paramount wouldn’t play ball, and IBM hired Captain Janeway (played by actress Kate Mulgrew) from Star Trek: Voyager instead.

Soon, leading software companies began to rebrand themselves and release products using the term “enterprise software” as a valuable identifier.

MRP software makers like SAP and Baan began embracing the new “Enterprise” moniker after 1993 and in 1995, Lotus rebranded itself as an “Enterprise Software Company.”“Enterprise” was officially the coolest new vernacular and after industry behemoth IBM bought Lotus in 1996, they incorporated “Enterprise” across all of their products.

Whenever I see a software business plan come across my desk or read an article on enterprise software, I can’t help but give Commander Riker a little due credit. | To read full story, visit https://startuparound.com/read/1583699407.8485658/How-the-information-system-industry-became-enterprise-software-–-TechCrunch?ref=audio_experience