Turn on your dial-up modem & get ready to send this email to ten friends before a limewire virus crashes the family desktop  because today, we're getting a broader understanding of how the internet became an ad.

In this episode we travel through the ghost town of the old internet through chain emails, geocities fan sites, LiveJournal confessions, MySpace betrayals, before making are way to the Facebook takeover & the rise of tiktokshop, all while asking:

When did our online diaries turn into shopping malls?

When did our friendships turn into feed suggestions?

And what do we do now, on an internet (and in a world) where everything feels more algorithm than human?

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