Her Hustle

How the Internet Shaped Our Careers, Identities, and Lives with Special Guest Edna Swart


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What happens when you grow up online? In this episode, we dive into our personal internet eras - from Bebo and Club Penguin to building careers, identities, and businesses entirely on the internet.

With a 10-year age gap between us, we explore how our experiences differed, how online platforms shaped us, and how we now navigate life and work in a space that never really turns off.

We talk brand deals, making money online, and using AI - but also get into the heavier stuff: online hate, the pressures of visibility, and the dark side of the digital world.

Special guest Edna joins the chat to share her approach to parenting in a digital age, including why she keeps her child’s face offline and how she handles the complexities of growing a personal brand in a hyper-online world.

This episode is a real one - honest, nostalgic, a little chaotic, and made possible thanks to Chorus NZ.

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Her HustleBy Bri Barrett