The Digital Dominance Podcast

How the Kano Model Can Transform Your Product Strategy (Most PMs Miss This)


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Want to build products users actually love? The Kano Model helps you understand what features truly matter — and which ones are just wasting your team’s time. In this video, I’ll break down the 5 types of user needs (Must-Have, Performance, Delighters, Indifferent, and Reverse), and show you how to use the model to prioritize your roadmap and create customer joy.


Whether you’re a product manager, designer, or founder — this framework will change how you build.


✅ What users expect

✅ What they love

✅ What quietly kills user satisfaction


📌 Watch till the end for real-world examples and practical tips.


#ProductManagement #KanoModel #UXDesign #CustomerExperience #FeaturePrioritization #ProductStrategy #StartupTips #ProductDesign #RoadmapPlanning #UserExperience

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The Digital Dominance PodcastBy Anoop Suresh