In this revealing episode of Steve's Rants, Steve Sims opens up about a pivotal moment in his entrepreneurial journey—how the media, despite its glamorous allure, nearly destroyed his business. Drawing from his days running an exclusive private concierge service for high-profile clients like Elon Musk, Richard Branson, and Elton John, Steve shares the critical role anonymity played in his success and recounts how a single major feature in Forbes led to an unexpected downfall.

Steve candidly describes the backlash he faced after being thrust into the spotlight: instead of attracting more wealthy clients, he lost 60% of his business practically overnight. His core clientele, who valued discretion and secrecy, could no longer be seen working with the man known as the “wizard of Oz.” Instead, he attracted attention from those looking for quick access to the glamorous lifestyle—clients that added little value and much hassle.

With his original business model in ruins, Steve gets real about the myth that “all media is good media.” But in true entrepreneurial spirit, he explains how he transformed this crisis into a new opportunity. The media attention ultimately propelled him to publish his bestselling book, Bluefishing: The Art of Making Things Happen, and launch a new career as a speaker and corporate consultant.

Through personal stories, blunt honesty, and practical advice, Steve urges fellow entrepreneurs to understand that while attention and media coverage can open doors, it’s what you do with that attention that defines your path. Instead of passively waiting for success to roll in, Steve encourages using every bit of attention as a tool to pivot, grow, and shape your future.

This episode is a must-listen for entrepreneurs and business owners who want to leverage media attention the smart way—learning from Steve’s hard-earned experience that sometimes, the worst moments can lead to the greatest reinventions. Discover why—not all media is created equal—and how taking control of your narrative can transform disaster into your next big break.