Mistakes in SEM can be expensive and disastrous for carpet cleaner.in this podcast i will tell you how to avoid them . And it matters a lot because even simple mistakes can escalate into a dumpster fire.

I will point out some of the mistake in this podcast

1. Using Only One Match Type… and It’s Broad Match

2. Failing to Control Your Spend

3. Not Using Negative Keywords (the Most Important Match Type)

4. Poking the Bear in Competitor Bidding

5. Geo-Targeting All the Wrong Places

6. Improper Placement Targeting & Optimization in YouTube/GDN

7. Running a Strategy and Not Giving It Enough Time

8. Structuring the Account Wrong from the Start