Devon and Jonathan discuss the concept of the "sixth man" and how it relates to helping customers. 

The term is a reference to NBA basketball teams, where the sixth man is a reliable player who comes off the bench to provide support when needed. SteelNow aims to be a reliable support for customers, particularly small and medium-sized businesses, by assisting with purchasing tasks, providing material quickly, and handling logistics efficiently. They emphasize saving customers time and being an extension of their team.