On episode of Now that’s Significant, a Market Research Podcast, Charlotte Hearn, the Business Development Lead at Infotools, takes the host responsibilities for her first time.

She was joined by Jane Frost CBE, CEO at the Market Research Society. Jane has over 30 years of experience in board level marketing and strategy positions in major blue-chip companies and public bodies.

Impressively, Jane holds over 150 awards for advertising, branding, and design, as well as being executive producer of a double platinum record. She’s currently leading radical change at MRS to enable it to improve its profile and expand its membership.

Jane came on the show to discuss the recently updated MRS Code of Conduct and how adhering to it can benefit individuals, organizations, and the society.

Jane and Charlotte covered several areas in this discussion, including how it isn't beholden to any technology or methodology.

We hope you enjoy the show.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com