Alfonso Hortaleza used to go around selling products to sari-sari stores from a van, while his brother, Alexone, started as a Brand Associate for their product.

Before leading Prime Global’s companies, the sons of Rolando and Rosalinda Hortaleza — the couple behind HBC and Splash Corporation — learned the ropes from the ground up. 

As Pia Arcangel recalls in their conversation, hearing the name Hortaleza brings back memories of the beauty products many Filipinos grew up with, from the small cuticle remover bottles to the classic hairspray. How did the brothers build on that legacy while forging their own path in business? Listen to their full story here in Power Talks with Pia Arcangel.

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