We have Chris Keefer joining the podcast for an honest conversation about the evolution of the outdoor industry. As one of the original voices in outdoor television, Chris reflects on how the space has changed over the last decade — from traditional TV to today’s digital-first world.

We dive into sponsorship dollars, the realities of the outdoor industry as a business, and what it takes to adapt, stay relevant, and keep telling authentic stories. Along the way, Chris shares memories from the early days, lessons learned, and why relationships and passion still matter more than ever.

A must-listen for anyone interested in hunting media, outdoor content creation, and the future of the industry.