In this episode, we chat with Kevin Hogan, the host of a new Marketscale podcast series called Remote Possibilities where Kevin explores “the technology that is revolutionizing the education industry."  Kevin is also a long-time education reporter and is currently an editor at large with eSchool News. 

Kevin shares his insights as an editor, a podcast host, and the many interviews he's done with edtech and school district leaders. He provides wisdom for how education organizations and schools can be more successful right now, including the following tips:

1) Be specific. Know who you are pitching and make their job easy! You will definitely see results if you follow the guidance Kevin shares with us in this episode. 

2) Become your own media channel. He recommends thinking like a media outlet and creating content and information for your audience, and he shares a few examples.

3) Focus on success stories and anecdotal feedback right now. Share your customer success stories! People care less about product details and more about the outcomes of your success. 

He also sees several sliver linings out of this time in education. Throughout the many conversations he's had,  a few common themes have emerged. He's found that people have a greater empathy for others, and they are looking for progress and opportunity -- even when you're in a state of chaos. 

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