How do leaders turn a struggling organization into a winning culture?

Tom Braun, President & COO of the LA Galaxy, shares the leadership decisions behind rebuilding one of MLS’s most iconic clubs. He explains how trust, authenticity, and small operational wins helped restore momentum with players, staff, and fans.

This episode explores what sports leadership can teach CEOs about culture, alignment, and driving performance under pressure.

Chapters

00:00 From Investment Banking to Sports Leadership

06:59 Authenticity in Leadership

10:47 Rebuilding Momentum and Fan Experience

18:16 Building Trust and Community Engagement

20:27 Investing in Youth Development

25:13 Creating a Memorable Fan Experience

28:14 LeaderbookAI_Outro.mp4

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