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How The Renatural Built a 40K Waitlist With One Product
In this episode of More Than the Hype, host Kristin Taylor sits down with Aasiyah Abdulsalam, founder of The Renatural, to talk about building one of the most innovative beauty-tech brands of our time. From launching with the viral Wig Fix to developing a patent-pending wig made by custom-built machines, Aasiyah breaks down the grit, strategy, and deep customer connection it takes to scale in the beauty space.
Suppose you're a founder, CPG enthusiast, or beauty brand builder. In that case, this episode is packed with real talk on IP protection, scrappy product development, waitlist strategies, and how to turn loyal customers into brand advocates.
What You’ll Learn
How Aasiyah turned a customer pain point into a viral product
The power of pre-orders, pitch events, and word-of-mouth growth
Why patenting isn’t the same as protecting your product — and how to do both
- How she built community trust with deep customer care
- What the future of wigs looks like — and how The Renatural is leading it
Guest Bio:
Aasiyah Abdulsalam is the founder of The Renatural, a beauty-tech brand revolutionizing the wig industry. She’s a self-taught product developer, IP strategist, and visionary who’s redefining what beauty innovation looks like through technology, empathy, and customer-first design.
Follow her work:
- Instagram: @therenatural
- LinkedIn: Aasiyah Abdulsalam
- Website: therenatural.com
Subscribe + Share
Loved this episode? Don’t forget to rate, review, and subscribe to More Than the Hype wherever you listen. Share it with a founder friend, beauty brand builder, or anyone dreaming big with limited resources.
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Join our newsletter to get the latest episodes, founder tips, and CPG trends straight to your inbox.
View all episodes
By Mom JuiceIn this episode of More Than the Hype, host Kristin Taylor sits down with Aasiyah Abdulsalam, founder of The Renatural, to talk about building one of the most innovative beauty-tech brands of our time. From launching with the viral Wig Fix to developing a patent-pending wig made by custom-built machines, Aasiyah breaks down the grit, strategy, and deep customer connection it takes to scale in the beauty space.
Suppose you're a founder, CPG enthusiast, or beauty brand builder. In that case, this episode is packed with real talk on IP protection, scrappy product development, waitlist strategies, and how to turn loyal customers into brand advocates.
What You’ll Learn
How Aasiyah turned a customer pain point into a viral product
The power of pre-orders, pitch events, and word-of-mouth growth
Why patenting isn’t the same as protecting your product — and how to do both
- How she built community trust with deep customer care
- What the future of wigs looks like — and how The Renatural is leading it
Guest Bio:
Aasiyah Abdulsalam is the founder of The Renatural, a beauty-tech brand revolutionizing the wig industry. She’s a self-taught product developer, IP strategist, and visionary who’s redefining what beauty innovation looks like through technology, empathy, and customer-first design.
Follow her work:
- Instagram: @therenatural
- LinkedIn: Aasiyah Abdulsalam
- Website: therenatural.com
Subscribe + Share
Loved this episode? Don’t forget to rate, review, and subscribe to More Than the Hype wherever you listen. Share it with a founder friend, beauty brand builder, or anyone dreaming big with limited resources.
Stay in the Loop
Join our newsletter to get the latest episodes, founder tips, and CPG trends straight to your inbox.