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How the rise of "the drop" creates demand & exclusivity through digital avenues
What if a brand was able to sell hundreds of $1,600 items within less than 20 seconds? Can it be done?
At this point, the question really isn’t “Can it be done” so much as it is, “How is it done.” Supreme, the urban streetwear company valued at over a billion dollars, made it happen when they sold out of a limited edition batch of suitcases within 16 seconds of releasing the product for sale.
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By Latitude Supercharge
5
11 ratings
What if a brand was able to sell hundreds of $1,600 items within less than 20 seconds? Can it be done?
At this point, the question really isn’t “Can it be done” so much as it is, “How is it done.” Supreme, the urban streetwear company valued at over a billion dollars, made it happen when they sold out of a limited edition batch of suitcases within 16 seconds of releasing the product for sale.