“We want to get every team thinking about partners and how they can leverage partners and how they can drive value.”

A successful partner program is driven by powerful and consistent enablement, both internally and externally. Mike Stocker knew this when he started to build out the Partner Program at RollWorks and combined forces with Cheryl Bisram to build a first in class partner enablement plan. 2 years and many partners later, they have metrics to prove their success and a team eager to constantly work with partners. Listen in to learn all about the programs they put in place.

Takeaways:

Sections:

[00:02:50] Intro to the program

[00:08:22] State of their partner program and main focus

[00:15:03] Their partnerships tech stack

[00:18:38] Internal alignment on partner enablement

[00:20:07] Customer success and partnerships

[00:23:11] The “Partnerships Maturity Arc”

[00:28:42] Top enablement strategy

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.

https://www.rollworks.com/partners