The Dendrocast

How The Shutdown Has Changed New Business


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Agencies are reeling from the financial crisis set off by the coronavirus shutdown. But can they still pursue and win new business when everything is on pause?

In this episode, three agency coaches discuss how the new business landscape has changed. And why business development is now more important than pitching.

Joining the show today are fellow agency coaches Jody Sutter of The Sutter Company and Lee McKnight of RSW/US. Listen in as we answer several questions agencies are asking about new business, marketing, and growth during this unprecedented global crisis.

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The DendrocastBy The Dendro Group