Active and engaged users spend considerable time on TikTok, making it a powerful tool for brand awareness. And marketers have quickly caught on, launching creative, fun, and viral campaigns that generate impressive results.

QYOU, for example, launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging.