SHOW & CHAPTER 34: DESIGNING A WINNING PRODUCT OR SERVICE - WILLIAM EASTMAN 31/5/20220 Comments Picture Picture This is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs. Reduces the likelihood of late design changes by focusing on product features and improvements based on customer requirements Show Objective Given show 31 on 1st to Market, create a process that will work closely with customer to improve or design a new product or service and bring it to market before the competition. ​ EPISODE 153: Summary The QFD approach (Quality Function Deployment) is a structured process to effectively design and build products or services that meets the customers specifications.

Instead of building from an inside-out approach - our experts know better - it incorporates the voice of the customer into every step of the process and focuses internal experts on how to meet those requirements.

Topics: 4 QFD Levels 3 QFD Matrices Small Business Owners Using the Tools

EPISODE 154: The 4 Levels of Quality Function Deployment (QFD) We decided to provide you with the entire picture. There are 4 levels to the QFD process with #4 being optional.

A Quality Function Deployment (QFD) is a systematic method to help identify customers' needs for designing a product (or service) in a way that it considers the customers' needs first time.

Topics: Level 1 - The translation fo customer wants and needs into product or service design characteristics utilizing a relationship matrix Level 2: The discovery of which assemblies, systems, sub-systems and components have the most impact on meeting the product or service design requirements and identify key design characteristics Level 3: Examine which of the processes or process steps have any correlation to meeting the component, part or service feature specifications Level 4: Listing all the critical processes or process characteristics in the “Whats” column on the left and then determine the “Hows” for assuring quality parts are produced and list them across the top of the matrix.

EPISODE 155: The 3 QFD Matrices to Quickly Build a Winning Offer Although there are 4 Matrices in the process, we will focus on the first three because of the type of investment requirement. Since most small businesses have limited resources, let's cover what is possible.

Topics: Requirements Matrix - WHAT: Customer Requirements, HOW - Design Requirements Design Requirements - WHAT: Design Requirements, HOW - Engineering Design Product/Service Requirements - WHAT: Engineer Design, HOW - Product/Service Characteristics

EPISODE 156: How the Small Business Owner Can Use the Tools This looks difficult and complicated, it can be if you miss the point. This process of using matrics (charts) simplifies the process by sequencing steps to take a product/service idea to a final offer. The goal is to make the process comprehensive, miss nothing, and get it done as quickly as possible. Picture

Topics: Customer Requirements - measureable design targets and drive them from the assembly level down through the sub-assembly, component and production process levels Design Requirements - specifications and requirements contained in the contract to specify the minimum standards and define the limits of the project Engineering Design - the methods used to identify root cause and solve problems Product/Service Requirements - the features and attributes of the deliverable that needs to be controlled