Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.

Chapters

• 00:00 – The Starting Gate: Where Strategies Take Shape
• 00:05 – $500K Input, $2.4M Output: The Revenue Alchemy
• 01:56 – The Two-Step Secret: From Small Ticket to Big Wins
• 02:57 – Digital Detective Work: Tools That Reveal the Invisible
• 03:56 – MOBU Unlocked: A New Era in Ad Buying
• 04:24 – Rudy’s Red Pill: Marketing in 2025
• 05:41 – Chaos to Clarity: Multi-Channel Mastery
• 11:18 – The Attribution Game: Third-Party Tools Exposed
• 18:09 – Botox & Big Numbers: The Case Study Playbook
• 24:31 – The Crystal Ball: Marketing's Future Revealed
• 25:08 – Lessons from the Trenches: Ralph’s Business Playbook
• 30:31 – The Final Frame: Key Takeaways Locked In

LINKS AND RESOURCES:

• Get started with business tools from Meta
• AirSculpt
• About attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads Manager
• About Meta Ads Reporting
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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