Anthony Lee, is the Amazon subject matter expert at Canopy Management, Anti Guru, Thought-provoking leader. He will talk about why the business models we think we’re operating on Amazon aren’t the ones that drive success and what to do about it.

 

You'll Learn:

What a good product depends on

That the real issue is that "luck" is not accounted for

The different approaches to mitigate the potential for loss 

That testing is also as important as research

How important it is to stay lean