Section 415

How the Valkyries built a commercial juggernaut


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The Golden State Valkyries made the playoffs in their inaugural season, have sold out every home game they’ve ever played, and are the first women’s sports franchise valued at $1 billion. Who’s responsible for this immediate success? How did the Valkyries shoot past their competitors to become the WNBA’s most valuable team? On "Section 415," reporter Jane Kenny discusses the evolution of the franchise since owner Joe Lacob paid $50 million back in 2023 to establish it.


00:00 Introduction

01:13 Jane's profile of Valkyries President Jess Smith
08:39 Owner Joe Lacob & The Valks' Billion-Dollar Valuation
13:22 The Valkyries Team Culture
16:50 The Fit of Gabby Williams
19:47 Juste Jocyte and the Valkyries Draft Strategy

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Section 415By The San Francisco Standard