What does it really mean to sell cars in the digital retailing era?

In this 360° LIVE session, David Farmer — founder of Intice, Inc. and creator of the pioneering desking solution ePencil — breaks down the VIP Express Sales Process, a modern approach that aligns perfectly with how customers actually want to buy cars today: fast, transparent, and fair.

From his early days in the 1990s automotive trenches to leading today’s digital transformation, David shows how the old-school sales process still haunts many showrooms — and how to replace it with a system built for modern buyers and modern tools.

You’ll learn:

✅ How to model your sales process after a “friend of the dealer” VIP experience

✅ Why integrating your website and showroom experience is essential

✅ How to create consistency between digital retailing tools and in-store flow

✅ The psychology behind the “information overload” transition technique

✅ How to present figures confidently with the Circle & Sign method

✅ Why speed, transparency, and personalization define the next generation of dealership success

Whether you’re a sales leader, GM, or digital marketing professional, this episode gives you the blueprint for modern automotive selling — from online to the showroom floor.

Because digital retailing isn’t technology — it’s a mindset.

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