Innovation Hub

How the West Dominated Our Brains


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About 1500 years ago, the world was a very different place; Pope Gregory was spreading Catholicism far and wide, a plague was running rampant, and some dominoes were about to start falling. The end of that cascade would end up in a world where a certain group of people started to think quite differently from those who had come before them. Their brains began to change, the societies they built thrived and they grew so influential and culturally dominant that their way of thinking permeated our entire psychology. In other words, it created W.E.I.R.D. people — a Western, educated, industrialized, rich, and Democratic population that grew into a global powerhouse.
That’s according to Joseph Henrich, chair of the department of human evolutionary biology at Harvard University, and author of “The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous.” He writes that people who learn to read, who are educated in a Western way – no matter where they live in the world – have brains that look and think unlike more traditional human brains.
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