<p>In the next episode we explore the world of advertising and reveal the many ways Madison Avenue co-ops the appeal of "The West" by attaching its cachet to a wide range of products and services, from food to cars, perfume, cell phone carriers, to car insurance and even catheters - yes, that's right - cowboy catheters.  </p>

In the next episode we explore the world of advertising and reveal the many ways Madison Avenue co-ops the appeal of "The West" by attaching its cachet to a wide range of products and services, from food to cars, perfume, cell phone carriers, to car insurance and even catheters - yes, that's right - cowboy catheters.

<p>In the next episode we explore the world of advertising and reveal the many ways Madison Avenue co-ops the appeal of "The West" by attaching its cachet to a wide range of products and services, from food to cars, perfume, cell phone carriers, to car insurance and even catheters - yes, that's right - cowboy catheters. &nbsp;</p>

How the West Was Sold

Western authors and brothers Larry and Tom Richardson gather around the kitchen table to compare their nostalgic love for the rich legacy of the American West and the profound ways it shaped our culture. With a touch of humor and a dash of reverie, they pay homage to a time that once was and still calls to that cowboy in all of us.

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How the West Was Sold

How the West Was Sold