<p>In 1976, artist and critic Brian O’Doherty published his essay “Inside the White Cube”, that not only created lots of buzz in the art world, but gave this popular mode of displaying work in museums and commercial galleries a catchy new name.</p>

In 1976, artist and critic Brian O’Doherty published his essay “Inside the White Cube”, that not only created lots of buzz in the art world, but gave this popular mode of displaying work in museums and commercial galleries a catchy new name.

How the White Cube principle could help your online portfolio

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that.

So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden.

But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

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Visual Arts

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that. So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden. But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

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How the White Cube principle could help your online portfolio

How the White Cube principle could help your online portfolio