In this episode Ed Normand shares all the insights on, business partner and wife, Sally Hogshead’s book How The World Sees You where he discusses the science of personal fascination.In her book Hogshead provides you with a step-by-step guide that shows you how to describe yourself in a few short words, build your own tagline, and uncover the true description of your unique personality. The goal of the book is to help you differentiate yourself from others, communicate more effectively with peers, know what makes you more valuable, and become more aware of who you are.This book is perfect for entrepreneurs who are becoming more active at networking events, building an online profile, or are beefing up their personal resume yet need help describing themselves to others.About Ed Normand:“I am the co-creator with my wife, Sally Hogshead, of the Fascination Advantage System.Sally has a great knowledge about the ways in which brands really captivate listeners and from that our followers wanted to know how people captivate. So we developed an assessment that identifies in people the brand messages that you use and we identified through this how the world sees you. The assessment identifies how the world sees you and the book brings you to how the world can see you at your best.” – Ed Normand    For a detailed summary of How The World Sees You according to Ed Normand CLICK HERERelated Books:Body of Work by Pamela SlimThe Greatness Zone by Jay ForteThe Upside of Your Dark Side by Todd KashdanFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.