#075: How the Wrong Kind of Traffic & Leads Can Kill Your Business

Beginners in the online business game often look at ANY traction – like traffic and opt-ins – as a win, but many times they’re digging their own grave and don’t even know it.

Even if you’re an established online business, optimizing for “top of the funnel metrics” can easily create a lot of confusion, frustration, and increased costs.

In today’s show, I’m going to explain to you how celebrating vanity metrics often means you’re celebrating your own demise.

This could be the episode that saves your business, so load it up and let's rock!

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