Jane Hamill | Podcast

How They Built Princess Awesome & Boy Wonder (Part 2)


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You can find part 1 of this kickass interview at https://fashionbrainacademy.com/princess/

In this episode, Rebecca and Eva discuss:

  • the differences between manufacturing in Hong Kong, the U.S., and Pakistan
  • how they kept the business running while managing 7 kids between them -- under the age of 15
  • how they pared down their marketing to the absolute bare minimum and STILL grew their sales in 2020
  • Why their email marketing is different from 99% of the other e-commerce brands out there
  • And... "We try to see our customers as real people with a real struggle. And the struggle is the same one we had. Where's the dress with the dinosaurs? Why didn't that exist?"

Show Notes, links and a juicy discount code are all back on the blog: https://fashionbrainacademy.com/princess2/

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Jane Hamill | PodcastBy Jane Hamill

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