The Founder-Led Marketing Show

How This 1M+ Arr SaaS Founder Made LinkedIn Their Biggest Lead Channel


Listen Later

Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances.


Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business.


We talk about how she made LinkedIn her biggest lead channel and many other topics like:


- Transitioning from Service to Product

- Her LinkedIn Strategy for Growth

- Inspiration for Content Creation

- Finding the Right Posting Frequency

- Measuring Success and Setting Expectations

- Innovative Approaches to Founder-Led Marketing


Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.


Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.


Connect with Alyona:

Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/

Fuelfinance: https://fuelfinance.me


Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/


Chapters

Introduction to Fuelfinance - 0:00

Transitioning from Consulting to SaaS - 2:50
The Importance of Co-Founders in Startups - 6:01
Leveraging LinkedIn for Lead Generation - 9:07
Building Credibility and Partnerships on LinkedIn - 12:09
Content Strategy and Posting Frequency on LinkedIn - 14:55
Tools and Resources for Effective Content Creation - 18:00
Analyzing Content Performance and Engagement - 20:49
The Role of Personal Branding in Business - 24:03
Innovative Marketing Strategies and Founder-Led Marketing - 26:55

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

...more
View all episodesView all episodes
Download on the App Store

The Founder-Led Marketing ShowBy Finn Thormeier