In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.

Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.

If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the strategic framework and the emotional reassurance you need.

What You’ll Learn in This Episode

Resources & Links

 🎧 📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

Work with Corey to become the go-to agency in your market (like Chris did): https://www.coreyquinn.com/deep-specialization-accelerator

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact