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How This Author Makes $2.4 Million/Year with Story Letters
Story Letters are an emerging story format where readers receive a story told through letters in the mail. Authors are making tens of millions of dollars a year from story letters across genres ranging from romance, to horror, to children's books. Today, we chat with David Viergutz, the creator of ScareMail, a story letter business that makes millions of dollars per year.
Learn about ScareMail: https://scaremail.com/
Sign up for David's mailing list: https://davidviergutz.com/
Join Author Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe
Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.makeyourownmovies.tv/subscribe.
Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/
Join the Reader Meter waitlist to see where readers stop turning the page in your book đ: https://readermeter.io/
POPULAR STORY LETTER BRANDS:
The Flower Letters (Romance & Adventure): https://theflowerletters.com/
The Max Letters (Children's Fantasy): https://www.themaxletters.com/
Letters from Afar (Travel Fiction): https://lettersafar.com/
Mail Order Mystery (Mystery): https://www.mailordermystery.com/
EPISODE CHAPTERS:
0:02:11 Why David Started ScareMail
0:05:25 âHow David Launched ScareMail and His Tips for Mailing
0:10:57 âLive Group Coaching on Beyond the Book Begin
0:17:27 âHow David Decides if He Should Pursue Something New
0:27:49 âHow to Build a Merch Store That Sells
0:32:59 âWhen to give away books for free to grow your email list
0:34:58 âHyperlinking Inside Your eBooks
0:39:53 âHow to Go Beyond the Book with Author Collaborations
0:46:23 âCan Reddit Ads work for your book?
0:49:23 âHow to Reposition a Book if It's Not Selling
0:57:48 âHow Going Beyond the Book Makes You Stand Out
Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!
Iâd also super appreciate it if you rated Beyond the Book wherever you listen to podcasts. It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book đ.
Iâm on a mission to bring Power to Storytellers. Hereâs my story đ
ABOUT THE HOST: MICHAEL EVANS
Iâm the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue).
In high school, I wrote and self-published 12 sci-fi novels (aka I didnât have many friends). I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was onlineđ«Ł), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishingâs Start-up of the Year in 2023 by Jane Friedman.
After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. Iâm really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself đ.
ABOUT BEYOND THE BOOK:
Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build âmini-Disneysâ from their stories through physical products, community experiences, games, other media formats, and more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe
View all episodes
By Michael EvansStory Letters are an emerging story format where readers receive a story told through letters in the mail. Authors are making tens of millions of dollars a year from story letters across genres ranging from romance, to horror, to children's books. Today, we chat with David Viergutz, the creator of ScareMail, a story letter business that makes millions of dollars per year.
Learn about ScareMail: https://scaremail.com/
Sign up for David's mailing list: https://davidviergutz.com/
Join Author Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe
Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.makeyourownmovies.tv/subscribe.
Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/
Join the Reader Meter waitlist to see where readers stop turning the page in your book đ: https://readermeter.io/
POPULAR STORY LETTER BRANDS:
The Flower Letters (Romance & Adventure): https://theflowerletters.com/
The Max Letters (Children's Fantasy): https://www.themaxletters.com/
Letters from Afar (Travel Fiction): https://lettersafar.com/
Mail Order Mystery (Mystery): https://www.mailordermystery.com/
EPISODE CHAPTERS:
0:02:11 Why David Started ScareMail
0:05:25 âHow David Launched ScareMail and His Tips for Mailing
0:10:57 âLive Group Coaching on Beyond the Book Begin
0:17:27 âHow David Decides if He Should Pursue Something New
0:27:49 âHow to Build a Merch Store That Sells
0:32:59 âWhen to give away books for free to grow your email list
0:34:58 âHyperlinking Inside Your eBooks
0:39:53 âHow to Go Beyond the Book with Author Collaborations
0:46:23 âCan Reddit Ads work for your book?
0:49:23 âHow to Reposition a Book if It's Not Selling
0:57:48 âHow Going Beyond the Book Makes You Stand Out
Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!
Iâd also super appreciate it if you rated Beyond the Book wherever you listen to podcasts. It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book đ.
Iâm on a mission to bring Power to Storytellers. Hereâs my story đ
ABOUT THE HOST: MICHAEL EVANS
Iâm the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue).
In high school, I wrote and self-published 12 sci-fi novels (aka I didnât have many friends). I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was onlineđ«Ł), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishingâs Start-up of the Year in 2023 by Jane Friedman.
After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. Iâm really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself đ.
ABOUT BEYOND THE BOOK:
Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build âmini-Disneysâ from their stories through physical products, community experiences, games, other media formats, and more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe