Leigh Morris, mortgage broker and founder of SFP Financial, joins Christian Stevens on this week's episode of Beyond The Numbers.

As a former financial planner turned content creator, Leigh has built a following of 50,000+ across social media, hit 2.7 million views on a single video, and books out his calendar weeks in advance — all without spending a dollar on ads.

But the journey wasn't overnight.

From posting every week for months with barely any views, to making a personal promise he wouldn't stop until a video hit a million — Leigh opens up about what it really takes to build a brand from scratch while running a lifestyle brokerage by design.

He speaks candidly about the mistakes, the grind, and the decisions he'd do differently — including why he'd never buy a loan book again, and how he built an offshore team that handles 600 client reviews a year so he doesn't have to.

This episode is an honest look at content, consistency, and what it means to build a business around your life — not the other way around.

5:12 - Why a Financial Planning Background Makes You a Better Broker

10:45 - Starting From Zero: Posting Every Week With Barely Any Views

16:36 - How Viral Content Converts Into Booked Meetings

22:13 - Designing a Lifestyle Business: The Team Structure Behind SFP Financial

30:10 - The Offshore Team System & 600 Client Reviews a Year

35:47 - What He'd Do Differently: Why He'd Never Buy a Loan Book Again

38:23 - FY27 Goals: Paid Ads, More Content & Stepping Back From the Day-to-Day

Learn more about Flint: https://flintgroup.au/

Connect with Christian Stevens:

LinkedIn: https://www.linkedin.com/in/propertyfinance/

Instagram: https://www.instagram.com/cmrstevens/

Connect with Leigh Morris:

LinkedIn: https://www.linkedin.com/in/leighjmorris/

Instagram: https://www.instagram.com/financial.leigh/