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How This Ex-Amazon Seller Built a Content Machine for Brands
In this episode, Fernando Campos sits down with Ian Sells, Founder of Million Dollar Sellers (MDS) and Co-Founder of JoinBrands, to break down how top Amazon, DTC, and TikTok Shop brands actually scale using UGC, creator affiliates, and volume-driven content strategies.
Ian shares his journey from building and exiting a 7-figure Amazon brand to Thrasio, to creating one of the largest creator marketplaces helping brands win on TikTok Shop, Amazon, and DTC. The conversation goes deep into cold start strategies, why micro-creators outperform macro influencers, and how brands use social blast campaigns to generate instant social proof, GMV, and creator momentum.
You’ll learn:- How brands use UGC + creator purchases to kickstart TikTok Shop sales- Why volume beats perfection in TikTok content- How to structure social blasts, mid-tier creators, and retainer creators- The real difference between UGC, affiliate posting, and GMV Max- How top brands build creator funnels from cold start to long-term retainers- What’s next for TikTok Shop, Project Horizon, and creator-led commerce
This episode is a must-watch if you’re an Amazon seller, TikTok Shop brand, or DTC operator looking to scale faster with creators instead of burning budget on low-ROI ads.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
Want the exact assets top brands are using to execute this?
Top Hooks and CTAs
Proven hooks and CTAs used by high-performing creators to drive clicks and GMV.
👉 https://forms.hivehq.ai/top-hooks-and-ctas/
High Traffic Videos
Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate.
👉 https://forms.hivehq.ai/high-traffic-videos/
TikTok Shop KPI Benchmark Report 2025
See how your KPIs stack up against real TikTok Shop sellers.
👉 https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/
TikTok Shop Launch Playbook
A step-by-step system to launch and scale without guesswork.
👉 https://forms.hivehq.ai/tiktok-shop-launch-playbook/
TikTok Shop 90-Day Roadmap
A clear 90-day plan to go from launch to consistent GMV.
👉 https://forms.hivehq.ai/90-day-roadmap/
===============================
Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.
👉 Subscribe here: https://forms.hivehq.ai/newsletter/
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
View all episodes
By Fernando Campos
5
33 ratings
In this episode, Fernando Campos sits down with Ian Sells, Founder of Million Dollar Sellers (MDS) and Co-Founder of JoinBrands, to break down how top Amazon, DTC, and TikTok Shop brands actually scale using UGC, creator affiliates, and volume-driven content strategies.
Ian shares his journey from building and exiting a 7-figure Amazon brand to Thrasio, to creating one of the largest creator marketplaces helping brands win on TikTok Shop, Amazon, and DTC. The conversation goes deep into cold start strategies, why micro-creators outperform macro influencers, and how brands use social blast campaigns to generate instant social proof, GMV, and creator momentum.
You’ll learn:- How brands use UGC + creator purchases to kickstart TikTok Shop sales- Why volume beats perfection in TikTok content- How to structure social blasts, mid-tier creators, and retainer creators- The real difference between UGC, affiliate posting, and GMV Max- How top brands build creator funnels from cold start to long-term retainers- What’s next for TikTok Shop, Project Horizon, and creator-led commerce
This episode is a must-watch if you’re an Amazon seller, TikTok Shop brand, or DTC operator looking to scale faster with creators instead of burning budget on low-ROI ads.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
Want the exact assets top brands are using to execute this?
Top Hooks and CTAs
Proven hooks and CTAs used by high-performing creators to drive clicks and GMV.
👉 https://forms.hivehq.ai/top-hooks-and-ctas/
High Traffic Videos
Breakdowns of videos pulling real volume, including formats, angles, and structures you can replicate.
👉 https://forms.hivehq.ai/high-traffic-videos/
TikTok Shop KPI Benchmark Report 2025
See how your KPIs stack up against real TikTok Shop sellers.
👉 https://forms.hivehq.ai/tiktok-shop-kpi-benchmark/
TikTok Shop Launch Playbook
A step-by-step system to launch and scale without guesswork.
👉 https://forms.hivehq.ai/tiktok-shop-launch-playbook/
TikTok Shop 90-Day Roadmap
A clear 90-day plan to go from launch to consistent GMV.
👉 https://forms.hivehq.ai/90-day-roadmap/
===============================
Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.
👉 Subscribe here: https://forms.hivehq.ai/newsletter/
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales