You Make It Look Easy Podcast

How this founder went from selling sneakers to growing a $100B protocol at Coinbase (Ft. David Tso)


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From founder to investor, and now a key player at Coinbase, David Tso is on a mission to help bring the global economy onchain. In this episode, we dive into his journey: from losing his sneaker business to finding conviction in crypto, and now supporting creators & founders build viral products in support of Base's 2025 goal of $100B AUM.


We cover everything from $TRUMP, the memecoin craze, to the political tailwinds shaping crypto — including how Trump's pro-crypto stance is influencing sentiment and adoption. Tune in for a raw, insightful conversation with someone building at the frontlines of crypto adoption.


Highlights:

0:04:01 - First explanation of blockchain, discussing decentralization and removing intermediaries

0:08:40 - Trump's memecoin and its impact

0:18:37 - David's personal story about being deplatformed from his Instagram sneaker blog

0:23:10 - Connection between sneaker culture and early NFT adoption

0:28:38 - Factors for builders to consider when choosing a blockchain protocol

0:33:03 - Base's bold mission of 25 million users and 100 billion AUM by 2025

0:37:26 - How to go viral in crypto

...more
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You Make It Look Easy PodcastBy Elston Sam