Dr. Shirin Towfigh breaks down gender-specific hernia mesh designs that are transforming patient care—and why every surgeon needs business savvy.

In Episode 20 of the Leadr. Podcast, Dr. Shirin Towfigh—leading hernia surgeon and medical-device innovator—shares her journey from the OR to the boardroom.

You’ll learn how gender-based mesh designs are improving outcomes, why “if you don’t have revenue, it’s a hobby,” and the strategic marketing steps needed to commercialize a device.

Whether you’re a surgeon eyeing entrepreneurship or a MedTech marketer, this episode delivers actionable insights on:

• Clinical evidence & patient-first mesh design

• Surgeon-engineer collaboration

• Patent strategy & medical-device commercialization

• Building revenue-driven practices

  
  

Timestamps / Chapters:
00:00 Intro & Guest Bio
02:59 The Business of Medicine
05:51 Journey in Surgery & Innovation
09:06 Surgeon–Engineer Collaboration
11:59 Gender-Based Mesh Designs
14:58 Commercialization & Marketing
17:49 Future of Hernia Mesh Products
21:02 Navigating the MedTech Industry
24:01 Final Thoughts & Advice
30:58 Understanding Mesh in Surgery
36:04 Evolution of Hernia Repair
39:01 Future of Hernia Surgery
47:17 Mentorship & Leadership Insights

Connect & Learn More:
– Stephanie Pliha (LinkedIn): https://www.linkedin.com/in/stephaniepliha
– Dr. Shirin Towfigh (LinkedIn): https://www.linkedin.com/in/shirintowfigh
– Full podcast page & show archive: https://tribeagency.org/leadr-podcast
– Work with us: https://tribeagency.org/contact

Keywords of episode: Dr. Shirin Towfigh, hernia treatment, hernia mesh, medical device innovation, surgeon entrepreneur, commercialization, marketing strategies, clinical evidence, patient care, mentorship, leadership

May 2, 2025 at 9 AM PT