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How This Roofer Hit 7 Figures & Took Over a Local Market with Solar Shingles – Dakota Weddle (Big Lick Roofing)
How This Roofer Hit 7 Figures & Took Over a Local Market with Solar Shingles – Dakota Weddle (Big Lick Roofing)
📌 YouTube Description (and Podcast Show Notes)
Most roofing companies play it safe. Dakota Weddle did the opposite.
In this episode of Off the Grid, On the Record, Yarek Matacz sits down with the founder of Big Lick Roofing — a Virginia-based company that’s quietly dominating its market and flipping the traditional roofing game on its head.
What started as a solo mission has turned into a 7-figure brand by doing three things differently:
- Installing GAF Timberline Solar Shingles
- Qualifying customers before the first call
- Winning the neighborhood through process and proximity
If you’re in the trades, running a service business, or building in renewables — you’ll want to hear how Dakota scaled fast without cutting corners and how he’s positioning Big Lick for long-term growth with brand, process, and tech.
💥 What You’ll Learn:
- Why solar shingles are a game-changer (and why GAF is betting big on them)
- How Dakota hit 7 figures in a hyper-competitive market
- The CRM and lead qualification system Big Lick uses to filter time-wasters
- Why “comfort” in business is killing your growth
- The real ROI behind strong warranties and customer education
- How to win with local marketing (without billboards or TV spots)
- Why going big isn’t the goal—and how to grow the right way
🔧 Mentioned:
- Big Lick Roofing
- GAF Timberline Solar Shingles
👷♂️ About Dakota Weddle:
Founder & CEO of Big Lick Roofing. Based in Roanoke, Virginia. Master Elite Contractor with GAF. Focused on clean installs, solar integration, and growing a high-integrity local brand.
🔗 Follow the Show:
🎧 Spotify: https://open.spotify.com/show/4GGdf9APheAirKD4ZIlM7O
📺 YouTube: Yarek Matacz
🌐 JPM Media: https://www.jpmmedia.ca
View all episodes
How This Roofer Hit 7 Figures & Took Over a Local Market with Solar Shingles – Dakota Weddle (Big Lick Roofing)
📌 YouTube Description (and Podcast Show Notes)
Most roofing companies play it safe. Dakota Weddle did the opposite.
In this episode of Off the Grid, On the Record, Yarek Matacz sits down with the founder of Big Lick Roofing — a Virginia-based company that’s quietly dominating its market and flipping the traditional roofing game on its head.
What started as a solo mission has turned into a 7-figure brand by doing three things differently:
- Installing GAF Timberline Solar Shingles
- Qualifying customers before the first call
- Winning the neighborhood through process and proximity
If you’re in the trades, running a service business, or building in renewables — you’ll want to hear how Dakota scaled fast without cutting corners and how he’s positioning Big Lick for long-term growth with brand, process, and tech.
💥 What You’ll Learn:
- Why solar shingles are a game-changer (and why GAF is betting big on them)
- How Dakota hit 7 figures in a hyper-competitive market
- The CRM and lead qualification system Big Lick uses to filter time-wasters
- Why “comfort” in business is killing your growth
- The real ROI behind strong warranties and customer education
- How to win with local marketing (without billboards or TV spots)
- Why going big isn’t the goal—and how to grow the right way
🔧 Mentioned:
- Big Lick Roofing
- GAF Timberline Solar Shingles
👷♂️ About Dakota Weddle:
Founder & CEO of Big Lick Roofing. Based in Roanoke, Virginia. Master Elite Contractor with GAF. Focused on clean installs, solar integration, and growing a high-integrity local brand.
🔗 Follow the Show:
🎧 Spotify: https://open.spotify.com/show/4GGdf9APheAirKD4ZIlM7O
📺 YouTube: Yarek Matacz
🌐 JPM Media: https://www.jpmmedia.ca