The transition to selling more commercial accounts is often easier said than done.

At some point, almost every personal lines focused agent has stated their desire to diversify their book.

More often than not, the status quo prevails, and business continues as usual.

What if you were just missing a few simple steps to finally make a meaningful transition into that commercial space?

Jared Bellmund, Managing Partner at ALLCHOICE Insurance, talks about the route he took to leave his personal lines beginnings behind.