07.30.2021 - By Foundr Media
What do boating, recycling, and wine drinking have in common? A lot, it turns out.
Plenty of wine lovers are also boat lovers—and lugging around glass wine bottles at sea is a big hassle. So Kim McKee came up with a clever solution: quality wine that's packaged in lightweight, recyclable packaging.
And Kim's concept is a hit. Greenskin Wine made $30,000 in the first month and business continues to pour in—literally. In fact, business is so good that Kim plans to bring in a whopping $450,000 in revenue her first year.
Listen to our interview with Kim to learn:
How unique packaging sets them apart and helps the planet
Why it's okay to be transparent about a business's ups and downs
How the Start and Scale course helped Kim realize she was on the right track
How she ensures Greenskin Wine maintains quality but doesn't seem stuffy
Why customer-generated content is her favorite kind
How she's planning to promote the brand as it grows
Pour yourself a glass of something nice and settle in for our chat with Kim.
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