Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives.

All that, plus the Flava of the Week about McKinsey’s latest consumer insights report. What opportunities does the report highlight for healthcare organizations to better engage consumers digitally, and how can this drive market leadership and differentiation for health systems that take it seriously?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#323) 

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